What Is Social Media Marketing ?

February 24th, 2014 | by Ravi Chahar || Leave a comment |

Nowadays people prefer to maintain a personality in which being social is not included. Everyone wants to be his/her own master. No one likes to get interfered by anyone else in their life. But here we are talking about using Social Media for business purpose.

When it comes to any blogger, business associate, brand companies with their product then Social Media Marketing is the major key to reach up to the peak of success. 

Social Media Marketing

Social Media Marketing is a process of getting the attention of people through social websites to any blog of any individual, any product of the company etc. Social Media Marketing consists publicize, socialize and advertise.

Every Social Media Marketing company prefers to create the content which encourages the readers to share it with their friends on social networks.

Social Media is the representation to the tools which help to share and spread any detail of any brand product of the company to make people aware of it. In the field of blogging, the blogger should have to make bonds with users who keep seeking for the information belongs to the blogger’s blog.

Why Social Media Marketing?

As you can see in the present time of increasing media popularity every company prefers Social Media to tell their customers about them and what they provide? Like an automobile company which advertises for the newly launched car to make public aware its features and more.

Similarly, a blogger does it by commenting and sharing the posts which are related to his/her blog. He/She can an educational kind of circle. Social Media provides following opportunity :-

• As you establish a website or weblog it will be beneficial for your blog if you make people aware of it.
• Social Media provides you a platform to create a relationship with people who might not know about you and what you provide to them?
• Customers will feel reality in you, there will build a loyalty if you keep in touch with users.
• You can use Social Media to get the proper idea about customer’s need, for what they are looking? You can handle your content according to it.
• It would be more effective if you be yourself and speak whatever you want to.

How Can It Be Done?

Social Networking Websites play an enormous role in the popularity of any product, blog, brand etc. Social Networking Websites allow an individual to come in contact with people and the products of users interest.

Social Networking Websites allow people to get followed by other users having the same interest, e.g – If someone wants to know about Blogging, WordPress etc. then it would be beneficial to prefer a blogger who writes about these topics.

As you all know there are basically Social Networking Websites named Facebook, Twitter, LinkedIn, Instagram, Google+ and YouTube are also main featured social websites. Nowadays Social Networking Websites are considered as an important way for Social Media Marketing.

1. Facebook :- Facebook is the platform at which you can publish full detail of your product, blog, brand etc.It allows you to upload images, videos and total description for the thing you are providing. Facebook is growth day by day and becoming the major key of Social Media.
2. Twitter :- It is also a Social Networking Websites by which you can share your information in the form of tweets. Many users can be followed for whose product’s information you seek about.
3. Google+ :- Google+ provides a great area of promotion for any product, blog, brand etc. Google+ provide a wider and effective way to publicize, socialize the product, brand, blog etc included in Social Media. It helps you to integrate with Google Search Engine. There are many other Google’s products available, e.g – Google Map, many advertising methods etc.
4. Instagram :- It was an image sharing social website but later enables people to share videos. You can share any image or video with other users of Instagram. It is estimated to have million’s of users per month.
5. LinkedIn :- It is considered as an online professional site by which any individual can process towards professional networking, job searching. Approaching people in a professional way by any company can be done by Social Media.
6. YouTube :- Another top-rated website in today’s era of the internet. YouTube provides an opportunity to the people to share their knowledge and ideas by uploading videos.